Is calling genealogy leads an effective way to build an mlm or direct sales business? The simple answer to that question is yes it can be. Personally I don't like calling genealogy leads. Actually to be honest I hate it. I find it to be excruciatingly excruciating. Spending hours and hours calling dead numbers, wrong numbers, leaving voice mail messages, dealing with gate keepers, all of this in order to speak to the few people you can actually reach. Call me lazy but I don't want to spend my time that way. But if you are willing to do that and it works for you then more power to you, I admire you for that.
Another thing I don't like about cold calling genealogy leads is I think it puts you in the wrong posture. It puts you in a chasing after people mode. In this posture driven industry when you are chasing prospects I think it sends the wrong message to your prospects. It's human nature for people to run away when someone or something is chasing them.
I believe it is better to create a situation where people chase you instead. A situation where people will see you as the leader they are looking for before you ever speak to them. With the internet this is possible. You can let the internet do the work of sorting through prospects and by the time a prospect calls you they already know they want to join you. Here is a free video series that explains how you can do this. http://homecashprofits.com/magnetic.
Again I am not saying calling genealogy leads doesn't work I am just saying there are much easier and more time effective ways to build an mlm or direct sales business.
About the Author
A M Wilson has been a successful network and internet marketer for the past 10 years.
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